Bespoke generator builder, James Dring Power Plant was looking for a new lease of life and a new image to take the company forward.
Hype held sessions with the management team to work together on the core values and develop a new brand logo and marketing material.
Core Values identified: Heritage celebrates their 50th anniversary.
Craftmanship: represents their bespoke skills and expertise as well us British engineering respected around the world.
Flexibility: to design and produce bespoke quality generators.
Logo: Their cyan hue has long been the colour associated with James Dring so it was important for this to continue although a clean and more modern look was required. Used in all the usual places but also emblazoned on the generators sent around the world.