We’ve never worked with a company that continually produces new hair extension products and new initiatives, as much as Remi Cachet – it’s brilliant but can be hard to keep up with if you are a journalist or stylist using the brand.
Therefore, we suggested an intimate showcase event at the swanky Hoxton Hotel in Holborn with two sessions. The morning slot was for trade and consumer journalists with the purpose of driving brand awareness and professionalism through the full extent of the range – all the hair hues, the different application methods and all the tools and aftercare to make the stylist’s job easy. Journalists had a unique opportunity to try each application method for themselves and have a newfound respect for the extensionists talents.
The afternoon slot was reserved for our key influencing stylists to share out latest products and a few new one’s exclusively shared here. With the education team on hand, stylists were able to get expert advise on the latest techniques and see alternative application methods to try; before breaking out into a brainstorming session to share ideas for future products & support.
We had full attendance in both sessions, with live tweets from the guests and coverage in all the major industry publications for the event. With a goody bag of new products, everyone left enthused for the brand and it’s set to be an annual event set to be bigger and better in 2016.