When we started out making this new website, we were so confident with the imagery we had on file and wanted a site with plenty of eye catching snaps. But with the design layout nailed and the content flowing, we headed back to our library of images. We can’t tell you how many hours we poured over pictures; resizing and trying them out or simply realizing they weren’t good enough.
Here’s a few pointers on selecting the right engaging images for your website:
If it’s product shots you are after then invest in a good photographer and check their portfolio of work and style if it’s right for your brand. You may find some photographers are more suited to product shots, as apposed to landscape or even work with models. There maybe some website that show off your imagery better than others so take this into account too.
If you have a service business, like hype, then it can be trickier to get an image that reflects your business. There are plenty of stock images available on the likes of iStock and this is where our time spiraled searching the image banks.
You want to look for something that’s different and doesn’t stand out as a stock image. Something with character and, if looking at a couple images, look for some consistency in the styling to give you greater brand impact. For example if you are playing with PhotoShop filters, make sure you use them on all your images.
Before buying make sure you check the use for the image, the format and size. If you can buy the largest file size for the best resolution and it saves you having to re-buy it later on when you want it again for something else.
Don’t be afraid to show some personality for team photos as the people looking at this will want to know a little about you to be intrigued to make contact.
Lastly, we would also recommend changing your website imagery regularly to keep it fresh and up-to-date with your latest work.