March saw yet another Showcase Event for our lovely clients, Remi Cachet, held at The Hoxton, Holborn in London. We chose this venue for the 2015 Showcase Event and we loved it so much. Despite various site visits for alternative venues, The Hoxton, Holborn really fit the bill.
It was the launch of their Exclusive by Remi Cachet range of luxury hair extensions. The event consisted of two sessions. We invited trade and consumer press, as well as aspiring bloggers, to the morning session to launch the new range of hair extensions, as well as giving them an overview of the history of the brand. Many of the guests had not attended a Remi Cachet launch before, therefore providing this background was key to securing the PR opportunities we desired. We also let them loose on our head blocks to have a go at applying extensions for themselves, which always gives them a greater appreciation for an extensionist!
The afternoon session was extra special as we invited Remi Cachet Super Stylists to join us without telling them what the event was for. All we said was it was an ‘EXCLUSIVE’ event. Punny we know! It was also extremely special as the new range of hair extensions had been created to offer additional higher quality hair exclusively to Super Stylists to give something back for all of their hard work. Every Super Stylist that attended was given a free Exclusive by Remi Cachet Weft as a thanks for attending as many had travelled far make it. They were so grateful for this extra touch just see their social media reaction..
All knowledge about the new range was embargoed until the next day to give us chance to tell the Super Stylists who couldn’t make it, before it was released in full. We also shared other product developments and ideas at the event and supplied them with their Super Stylist certification.
Exciting day in London yesterday meeting all of the other Super Stylists for @remicachet @additional_lengths and finding out all about the amazing new products… Exclusive® by Remi Cachet ❤️These luxurious, high quality Indian hair extensions will be available soon and exclusive to SUPER STYLISTS only ❤️❤️ we're excited to say they'll be available in our salon soon 😍#remicachet #rcsuperstylist #exclusivebyremicachet®
The event ended with a few drinks in a good old-fashioned London pub to catch up personally with the Super Stylists, before catching the train back up north.
We had full attendance in both sessions, with live Tweets and Instagram’s from the guests and coverage in all the major industry publications for the event. Everyone left enthused for the brand and the new range of hair extensions have been received by the press, stylists and consumer alike, extremely well.
Hypes involvement not only includes the planning and organisation of the event but also working with the design agency to create the packaging for the new product, which in turn created the e-invitations and other materials at the event.
However, big or small your event is, get in touch with the team to see how we can help pull everything together to make it a success.