So, August is nearly over and September isn’t far off, which means it’s time to start planning for next month. Finding the right content can be hard, and filling a month can sometimes seem be even harder! We’re here to give you that helping hand you’ve been looking for, with ideas on how you can fill those empty spaces.
One of the first things we do here at hype when planning our clients’ social media content, is sit down and see what is going on that month. That can be anything from main calendar dates like ‘back to school’ and Fashion Week; sporting fixtures and cultural dates such as film releases or local events. There are also themes to consider. For example, September is the time of new beginnings for some, so a style change, a new healthy eating and exercise plan, or a new hobby all come into focus with the change of season.
Awareness days are a great way to improve your reach and stay in keeping with the “right here, right now” of social media, to bring a new audience to your pages. As you’ll probably be aware, there is a day of the year for almost everything, and nothing seems to be too bizarre or too out-there for its own special day. Whilst it can be fun seeing how you can create a random tangent to make one of these days work for you, once you lay out all of your days make sure you are equally ruthless with cutting some out, and ensure your feed is not just full of them.
So, we’ve waded through some of the less useful days (to be polite) in September, and picked out a few of the good ones, ready to perk up your social media channels this month…
International Day of Charity – Wednesday 5th
If you’re business supports a charity, shout about it! Let people know why that charity means something to you, and encourage them to join in and support them too. It’s got to be worth another cake sale surely.
National Read a Book Day – Thursday 6th
This could be a great one for Instagram Stories. Let people know a little something about you by sharing the book your reading on your lunch break. Introduce a dialogue between you and your followers by using the “Questions” feature, to ask people what they’re reading.
National Swap Ideas Day – Monday 10th
Why not use the opportunity to ask your followers for their ideas? What products would they like to see? What would they like to know about your company?
— BeeAudio (@BeeAudio) September 10, 2016
Positive Thinking Day – Thursday 13th
Try asking your clients and followers what their favourite thing about your company is. Alternatively, a positive quote to cheer everyone up wouldn’t go amiss.
National Working Parents Day – Sunday 16th
Shout out to the working parents in your company, or find a funny graphic that will give mums and dads a laugh.
World Gratitude Day – Friday 21st
Let everyone know who you are grateful for, whether that’s your team, your work-pet, or your favourite postie.
— Felicity Huffman (@FelicityHuffman) September 21, 2017
Business Women’s Day – Saturday 22nd
Show some love for the women in your company or industry, or share which business women you look up to. You could make this into a bigger feature and maybe do a blog on them as a meet the team.
Ask a Stupid Question Day – Friday 28th
Encourage followers to send in their queries, and remind them that no question is too stupid!
There are a huge amount of awareness days, and we’ve just given you a little taste of them here. To find more in September, click here. You wouldn’t want to miss Ginger Cat Appreciation Day, Pet Rock Day or Talk Like a Pirate Day, now would you?