Objective: To create a new mini brochure to be used as a handout at a big industry event.
Key considerations for the brief
– Time-poor stylists need the top line information to gain interest
– A brighter feel and smaller A5 format to take-away
– Luxury feel with paper and print choices
– CTA to push sign-ups for Trade Accounts
Having moved designers and printers, and with the upcoming event only a stone’s through away, we knew this project was going to need a fast turnaround. A new photoshoot provided essential new-look model images with bright clothing, and the new designers got a chance to showcase their Photoshop skills when putting accessories into the on-brand pink hues and giving a more editorial feel to some of the designs.
Defining the key messaging and copywriting was down to Team Hype, along with selecting the right images and liaising between all the parties involved to ensure the project came in on time and on budget. Messaging was directed at the stylist, highlighting the many benefits of joining the Remi Cachet Network.
Print worked with stock 250gsm card and a matt laminate finish, giving the brochure that soft touch the founder of Remi Cachet adores. Print timings were tight, and delivery ended up direct to site to make the show.
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With a 1k print run, most were handed out at the show and additional Trade Applications are continuing to flow in weeks after the event. Most importantly, the client and fellow Remi Cachet team members were all happy with the brochure too.